Tricounty News

Kimball girl named to 2013 Minnesota Beef Ambassador Team



Eight of Minnesota's best beef industry youth spokespersons competed

The Minnesota CattleWomen (MCW) are proud to announce that Shelby Schiefelbein was named to the 2013 Minnesota Beef Ambassador Team. Shelby is the daughter of Don and Jennifer Schiefelbein of Kimball. Kelly Morrison (Belle Plaine) and Jenna White (Wadena) were also named to the team. They were chosen during the annual Minnesota Beef Ambassador competition. The competition was held at the CHS Miracle of Birth Center, at the Minnesota State Fair Grounds, in conjunction with the Minnesota Beef Expo Thursday, Oct. 18. There were seven senior contestants ages 16-19, who were judged in the areas of classroom presentation, media interview technique and issues response.

Contestants from throughout the state competed for a place on this team of agriculture and beef advocates and a $500 scholarship, sponsored by the Minnesota State Cattlemen, will be given to the winner, Kelly Morrison. Additional scholarships totaling $625 were awarded to the other team members from the MCW and the Minnesota Beef Council through the Beef Checkoff program.

This year's contest also hosted a junior competition for youth beef industry advocates ages 13-15. Two contestants were also judged in the same three categories: media interview, classroom presentation and issues response. The first place winner was Zack Klaers (Arlington) and the second-place winner was John Morrison (Belle Plaine). They both earned scholarship awards for their scores.

During the competition MCW President Penny Zimmerman went over materials on how to do a lesson plan, which is required on the state and national level when they do classroom presentations. Following the competition, Susan Anderson and Joanne Buggey gave a short workshop to everyone on how to do a classroom presentation.

While preparing for the Minnesota Beef Ambassador competition, contestants learn about beef and the beef industry with support from their families, MCW, Minnesota Cattlemen and the Minnesota Beef Council. Over this next year, the team members are required to assist at consumer events, prepare classroom presentations, write a media article and complete the Master of Beef Advocacy (MBA) program.

During their farewell speeches, the 2012 team members expressed how grateful they were to have been on the team this past year and encouraged everyone to take advantage of all the wonderful opportunities to network and advance their knowledge of the beef community. The 2012 Beef Ambassador Team learned numerous key messages that they used when talking to consumers about the misconceptions they had about the beef industry. Over the year, they were able to tell their beef story and what they did on their farms and ranches on a day to day basis to consumers across the state. They encouraged everyone to continue to advocate for the beef industry, as we have lots to be proud of and our voices need to be heard.