Published on Wednesday, 30 November -0001 00:00
Christmas season donations to the St. Cloud Salvation Army totaled $450,779, a $60,664 decline compared to last year's total of $511,443. This includes the dollars raised from direct mail, walk in gifts, and kettle donations.
The 12 percent decrease was mainly because of a decline in larger individual gifts. One bright spot: kettle donations were on track. Bell ringers raised nearly $190,000, a $16,000 increase over last year. According to Major Manuel Madrid "Things really started to pick up with the Mayor's Ring A thon Dec. 23. The communities really pulled together!"
"We met our goal for kettle donations, but the larger individual gifts just weren't there," said Major Manuel Madrid, administrator of the St. Cloud Salvation Army. "Our Christmas Campaign was another casualty of the bad economy. Still, I am very thankful for the money that did come in and for the people who gave so generously. We look forward to finding additional ways to raise funds in 2011 to help local families."
It is never too late to give. Donations to the St. Cloud Salvation Army provide food, shelter, winter coats and other emergency services to thousands of people. In the past eight months, staff and volunteers have served nearly 3,800 individuals and families.
To volunteer or make a donation, call (320) 252-4552 or visit www.thesalarmy.org. Checks made out to The Salvation Army can be sent to 400 Hwy 10 So., St Cloud MN 56304.