Tricounty News

Beef youth spokesperson sought

The Minnesota CattleWomen announces a new program for youth interested in representing the beef industry. The Minnesota Beef Spokesperson Program will consist of a team including the Minnesota Beef Spokesperson and two to four Team members. The Minnesota Beef Spokesperson Program was created by combining the MN Beef Ambassador and Beef Queen programs into one new program of a team of young people to promote and educate consumers about the beef industry. The goal of the program is to promote and strengthen the Minnesota beef industry by selecting a Spokesperson and Team who will work to increase beef consumption and dispel myths and misconceptions held by consumers and peers. The program will be organized by the Minnesota CattleWomen and supported by the beef checkoff, in cooperation with the Minnesota State Cattlemen's Association. The MN Beef Spokesperson Program is open to all individuals interested in the beef industry, ages 16-19 as of Jan. 1 of the current year. A competition will be held to select the MN Beef Spokesperson and Team at the 2008 MN Beef Expo on Thursday, Oct. 16 at the MN State Fair grounds. There is also a junior category for youth ages 13-15. All youth interested in the beef industry are encouraged to compete for the Beef Spokesperson including 4-H, FFA and breed association members, and local Cattlemen's Association queens and princesses. "The MN Beef Spokesperson contest will include new and different areas of competition. Contestants do not have to give a memorized prepared speech," said Myrna Scharpe, MN Beef Spokesperson Program chair. Contestants will instead be evaluated in the areas of media interview, issues response, consumer promotion, and classroom presentation. These four areas will be mock events of actual education and promotion activities the Spokesperson team can expect to do throughout the year," said Scharpe. Contestants will be asked to answer questions from a reporter in a mock media interview, write a brief blog in response to a news article, interact with consumers in a mock consumer promotion event, and give a classroom presentation to a mock group elementary of students. The Minnesota Beef Spokesperson team will be selected from this competition, with the first place individual receiving a $500 scholarship and the opportunity to compete in the National Beef Ambassador competition. For more information, call Myrna Scharpe at (507) 964-5756 or go to This email address is being protected from spambots. You need JavaScript enabled to view it. .